Balance and Sensitivity should be our priority to survive the current crises – Initiatives for Valletta are not events

“Initiatives for Valletta are not events”

Valletta businesses have had a very bad year due to Covid, much worse than that experienced in any other locality. A good number have had to close and let people go. Calling it a day is a very hard decision, and the repercussion of such decisions and being very underestimated today. Waking up not having a job to go to is a very harsh reality with devastating effects on the person and the family.

The Capital city is ideal for many reasons during the current times. It has large open-air spaces and in total Valletta covers a significant area. People are still finding ways to enjoy the outdoors and Valletta is currently safe and under-utilised. Highlighting this function of Valletta and giving the families, seeking to enjoy some quality time safely, a small token of encouragement in terms of free parking is very balanced and sensitive in the current times.

Hopefully a solution through the vaccine is fast approaching and one will be able to return to an increased level of normality, however in the meantime we must be balanced and sensitive to avoid severe repercussions.

People want to go on living their life safely and it is the duty of the Government to provide such a space with the best possible conditions to do so. It is also the duty of the Government to sustain Valletta and private operators in this great time of need.

No Notte Bianca or event-like activity was announced yesterday. Some Christmas lights and kids choir can hardly be referred to as an activity, let alone an event. The Health Authorities have been consulted and there are clear protocols that must be followed. Apart from this everyone has his own responsibilities to follow and the authorities have their important function to address anyone acting in disregard. A few bad apples cannot steal away everyone else’s enjoyment of the Christmas spirit.

Needless to say the SME Chamber is categorically against any irresponsibility and breach of health regulations. Health and the economy are not against each other. Quite to the contrary they go hand-in-hand and we will continue being against any attempts to upset this balance from either side.

Balanced efforts by government to help Valletta Business and save Christmas welcome

Visitors to Valletta will be able to enjoy free parking

 

2020 has changed life as we know it and adapting has proven very hard for everyone, including businesses. Valletta establishments have been hit very hard by the pandemic being very dependent on tourists and cruise liners.

Valletta is having to reinvent itself to survive the crises and make the most of the opportunity it has to showcase the gem it is.

The Malta Chamber of SMEs therefore welcomes the support of the Tourism Ministry, the MTA, the Valletta Cultural Agency and the Ministry for Culture for accepting our views on the matter, in representation of the business community in Valletta, and supporting with key measures that will constitute the necessary lifeline for Valletta.

Valletta has during the recent years undergone a massive regeneration process and today it not only houses top brands and exquisite eateries but it is a true destination for its visitors.

With its large open spaces, beautiful architecture and museums, Valletta will be an ideal spot to get into the Christmas spirit while following safety protocols. Valletta will offer the necessary safe outing many families are hoping to enjoy this festive season.

Visitors to Valletta will be able to enjoy free parking on the following days:

– 27th November (Black Friday)
– 8th December (Feast)
– 13th December (Feast)
– 19th December – 1st January

The capital city will be beautifully decorated once again this Christmas. Apart from this however, visitors will also be able to enjoy a number of regular activities taking place at different areas in Valletta, making the experience even more memorable.

SME Chamber CEO Abigail Mamo stated that ‘Christmas is too much of an important period to be missed and that this initiative strikes the right balance between adapting to the new normal and staying safe while still enjoying life.’

Tourism Minister Julia Farrugia Portelli emphasized on the importance to sustain industry in these difficult times and that this certainly includes Valletta as the main tourism hub. With a 50,000 investment by the MTA, the government will be boosting local tourism for the capital.

Valletta Cultural Agency Chairman Jason Micallef stated that Covid will not kill Christmas and while following the full health protocols the initiative intends to still deliver Christmas to families and visitors, in a bit of a different, yet still beautiful and very enjoyable way this year.