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Major Malta-based analytics company HotJar has banned Donald Trump’s merchandise site from using its services on the grounds that the US President is promoting a “racist and hateful” campaign.
Thousands of websites make use of the service, including the Donald Trump-Mike Pence campaign, as well as the Republican Party, has made use of HotJar in a crucial time ahead of November’s presidential election.
“We recognise that this decision may bring us some backlash, and it may result in divided reactions among our community—but we’re willing to put ourselves in an uncomfortable position to stand by our values,” Darmanin said.
He argued that Donald Trump’s actions targeted marginalised groups while his political slogans “Make America Great Again” and “Build A Wall” have become synonymous with far-right groups in the U.S.
“We will happily work with anyone who aligns with us against racism and discrimination,” he said, noting HotJar would be open to working with the Republican Party in the future should circumstances change.
“The campaign and the Republican Party today stand behind a candidate who has made statements that promote racism, division, and discrimination.”
“Therefore, we believe that the values displayed by this organization as a customer of Hotjar are clearly not aligned with our values as a company, and in the spirit of living our value of working with respect, we have decided to take action.”
HotJar also updated its ‘Acceptable Use Policy’ that disallows users that directly condone or promote hate as well as sites that support organisations, platform or people that condone such behaviour.
Mr Darmanin participated during last October’s SME Conference organised by the Malta Chamber of SMEs.
The Malta Chamber of SMEs represents over 7,000 members from over 90 different sectors which in their majority are either small or medium sized companies, and such issues like the one we're experiencing right now, it's important to be united. Malta Chamber of SMEs offers a number of different services tailored to its members' individual requirements' and necessities. These range from general services offered to all members to more individual & bespoke services catered for specific requirements.
A membership with Malta Chamber of SMEs will guarantee that you are constantly updated and informed with different opportunities which will directly benefit your business and help you grow. It also entails you to a number of services which in their majority are free of charge and offered exclusively to its members (in their majority all free of charge).