September 1, 2010 marked the entry into force of a new agreement governing the wine trade between Australia and the EU. It replaces an earlier one signed in 1994. The new agreement safeguards the EU's wine labelling regime, gives full protection to EU geographical indications, and includes a clear Australian commitment to protect EU traditional expressions. It also provides for the phasing out of the use of a number of important EU names such as Champagne and Port on Australian wines by September 1, 2011. In 2009, EU wine exports to Australia were worth €68 million and Australian exports to the EU were worth €643 million. Source: MEUSACnews