The Minister for Tourism Edward Zammit Lewis appointed a
Consultation Committee made up of different industry representatives that can
contribute achieving a revised Tourism Policy that addresses our country's
concerns, opportunities and today's realities. The policy would then be
followed up by an implementation plan by MTA with the support of interested
parties and industry.
Following the press conference the first Committee
meeting was held which was attended by GRTU Deputy President and Vice President
Tourism, Hospitality and Leisure, Philip Fenech. GRTU's first reaction is that
it is important to start analyzing the last Tourism Policy Document to build on
its strengths and weaknesses.
It is essential that Malta fine tunes its marketing
mix and builds on a strategy of broader distributed occupancy rate. Malta must
also be innovative in creating other niche markets that give higher value added
and that have not been discovered yet or have potential in so doing. Containing
those segments that have reached saturation levels or could be re engineered to
give higher returns is also important.
Policy has to have a long term vision, while being
proactive in the short term by tweaking new evolving markets while others
contract.
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