Fabian Demicoli

The World Cup can be good for business


The World Cup
is an interesting phenomenon that generates business not only in the country
where it is taking place but also in countries like Malta that do not do well
in the game itself but where nonetheless enthusiasm is ample. Maltese
businesses know this and know that such events have a strong socialization
element and therefore see the World Cup as an opportunity to maximize sales.

The
trend which has been on the increase of hosting friend and family and
entertaining at home will continue which is good for super/mini markets,
takeout establishments, etc…

The
biggest winner however is the leisure industry. This industry has gone out of
its way to cater for the needs of its clients with big screens and special
promotions. There is also an element of reinvention in the sectors that would
usually undergo some degree of slowdown due to the World Cup. This is true for
Cinemas for instance that are showing the games.

Thanks
to the extension given on opening hours the leisure industry can work
comfortably. The extension especially affects positively those businesses not
located in the tourist localities which as a result would be subject to
increased restrictions.

Business
should continue to thrive as the games progress especially if England and Italy
stay on or even if wither of them win. So we hope for a such an outcome in the
interest of Maltese business!

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