The World Cup
is an interesting phenomenon that generates business not only in the country
where it is taking place but also in countries like Malta that do not do well
in the game itself but where nonetheless enthusiasm is ample. Maltese
businesses know this and know that such events have a strong socialization
element and therefore see the World Cup as an opportunity to maximize sales.
The
trend which has been on the increase of hosting friend and family and
entertaining at home will continue which is good for super/mini markets,
takeout establishments, etc…
The
biggest winner however is the leisure industry. This industry has gone out of
its way to cater for the needs of its clients with big screens and special
promotions. There is also an element of reinvention in the sectors that would
usually undergo some degree of slowdown due to the World Cup. This is true for
Cinemas for instance that are showing the games.
Thanks
to the extension given on opening hours the leisure industry can work
comfortably. The extension especially affects positively those businesses not
located in the tourist localities which as a result would be subject to
increased restrictions.
Business
should continue to thrive as the games progress especially if England and Italy
stay on or even if wither of them win. So we hope for a such an outcome in the
interest of Maltese business!
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The Malta Chamber of SMEs represents over 7,000 members from over 90 different sectors which in their majority are either small or medium sized companies, and such issues like the one we're experiencing right now, it's important to be united. Malta Chamber of SMEs offers a number of different services tailored to its members' individual requirements' and necessities. These range from general services offered to all members to more individual & bespoke services catered for specific requirements.
A membership with Malta Chamber of SMEs will guarantee that you are constantly updated and informed with different opportunities which will directly benefit your business and help you grow. It also entails you to a number of services which in their majority are free of charge and offered exclusively to its members (in their majority all free of charge).
