Fabian Demicoli

Success for Maltese Food and Wine producers in China


Four Maltese
food & beverage companies have recently participated in the Canton fair in
Guangzhou, China under the umbrella of the GRTU in collaboration with Malta
Enterprise. This event is the World's largest fair, with an average of 188,000
overseas visitors (non-Chinese) per edition, as well as an equally large number
of Chinese Entrepreneurs.

 A spokesperson for one of the participating
companies, Heart of the Mediterranean, was very positive about the prospects of
penetrating the Chinese market. In fact, the company has already received a
number of small/trial orders and had requests to enter into franchise
agreements in different parts of China, especially the richer regions such as
Shanghai, Suzhou and Dongguan. Other participating companies reported similar
feedback as businesses from more than 30 different countries have shown
interest in products exhibited by the four Maltese companies.

 GRTU and China EU, the company responsible for
logistics during the fair and a main promoter, have the intention to
participate again in the next session which takes place in October 2013.
Manufacturers and traders in the following areas may apply to be considered for
participation;

Electronics,
Renewable Energy, home appliances, building materials & hardware,
machinery, industrial raw materials, foodstuffs, agricultural products,
household items, textiles and fabrics, health and beauty care products, gifts
and decorations.

More
information may be obtained from GRTU on email

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