Fabian Demicoli

On-line reviews in the hotel sector

With e-commerce
development, consumer reviews have become widespread, in particular in the
travel and hotel sector, and may considerably influence consumers' choices. In
the last years however malpractices have been found of biased presentation of
user-reviews and posting of fake reviews. 

The aim of this study is to map the on-line hotel reviews market, its
business models, the type and scope of misleading practices, the influence they
may have on consumers and the actions that are undertaken to improve the
transparency and trustworthiness of reviews and address possible fake reviews.
This study complements the Multi-Stakeholder Dialogue on Comparison Tools and
the general study on comparison tools and third-party verification schemes. The
study results expected in the first half of 2014 will help to assess the need
for further action. 

A short
questionnaire is now open for contributions on the experience you may have
regarding misleading on-line hotel reviews practices and/or fake review.  The Questionnaire can be found on:

Deadline
for submitting contributions is 28 February,
2014.

 

www.rpaltd.co.uk/news-hotels.shtml

What we can do for you

INFORMATION POINT

BUSINESS SERVICES

MEMBERSHIP BENEFITS

LOCAL ISSUES & LEGISLATION

B2B NETWORKING EVENTS

LEGAL ADVICE

FUNDING ASSISTANCE

COURSES

BECOME A MEMBER

The Malta Chamber of SMEs represents over 7,000 members from over 90 different sectors which in their majority are either small or medium sized companies, and such issues like the one we're experiencing right now, it's important to be united. Malta Chamber of SMEs offers a number of different services tailored to its members' individual requirements' and necessities. These range from general services offered to all members to more individual & bespoke services catered for specific requirements.

A membership with Malta Chamber of SMEs will guarantee that you are constantly updated and informed with different opportunities which will directly benefit your business and help you grow. It also entails you to a number of services which in their majority are free of charge and offered exclusively to its members (in their majority all free of charge).