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On-line reviews in the hotel sector
17 February 2014
With e-commerce
development, consumer reviews have become widespread, in particular in the
travel and hotel sector, and may considerably influence consumers' choices. In
the last years however malpractices have been found of biased presentation of
user-reviews and posting of fake reviews.
The aim of this study is to map the on-line hotel reviews market, its
business models, the type and scope of misleading practices, the influence they
may have on consumers and the actions that are undertaken to improve the
transparency and trustworthiness of reviews and address possible fake reviews.
This study complements the Multi-Stakeholder Dialogue on Comparison Tools and
the general study on comparison tools and third-party verification schemes. The
study results expected in the first half of 2014 will help to assess the need
for further action.
A short
questionnaire is now open for contributions on the experience you may have
regarding misleading on-line hotel reviews practices and/or fake review. The Questionnaire can be found on:
Deadline
for submitting contributions is 28 February,
2014.
www.rpaltd.co.uk/news-hotels.shtml
