SME Chamber President meets MDB Officials
22 April 2024
Malta Chamber of SMEs President Mr Paul Abela met MDB Chairman Leo Brincat and CEO...
Meeting on Audio Branding – come and explore the potential
29 October 2014
What is Audio Branding? When we
run out of the perfume we use regularly, we immediately go out to buy "our
signature smell". You can in fact associate certain perfumes with
particular individuals that regularly use their signature perfumes. The
philosophy is similar.
What
audio branding does to your brand is what a signature smell does to a person.
It's a trigger to your brain and it creates an immediate association of that
signature sound to your brand.
Custom
made audio branding is a signature piece of music, that includes slogans and
melodies which are specifically written for your brand to create an original
audio identity. It is exactly the same as creating a company logo but this time
it is an audio logo that will go hand in hand with your company logo.
The
process begins after a lot of brain storming, including getting to know the
brand, finding out what the objective is and connecting with the target
audience through music and a catchy jingle, an ear worm.
Unlike
the common perception this is quite inexpensive, in fact very accessible and
has the possibility of being covered by an incentive, which continues to lower
the cost.
Date: Tuesday 4th November
Time: 14.00 – 15.00
Venue: GRTU, Exchange Buildings, Republic Street, Valletta, VLT 1117
To see how this
works in practice check out this links below. If you recognize these tunes you
will realize how effective this can be and the potential this holds for your
company:
