Malta Chamber of SMEs launches a new image for 2020

“GRTU REBRANDS, MARKING A MILESTONE IN ITS 70 YEAR HISTORY”

The Malta Chamber of SMEs is today unveiling its new name and visual identity. We are positioning the organisation to reflect the modern and contemporary SME representative body it truly is today. Changing its name from the renowned ‘GRTU’ was a necessary step for the organisation to visibly reflect who it represents and how it evolved beyond just retailers and traders to all of Malta’s economic sectors, being micro, small and medium enterprises.

The SME Chamber is the longest standing business representative and has today grown to become the largest by representing SMEs from all economic sectors operating in Malta.  Our services have increased and diversified to cater for the needs of our members and the changing times.

Our new name reflects our wider representation and thanks to EU funding this is being complemented by fresh branding and an outreach strategy that will help spread information about the effectiveness and value of social dialogue.

The President of the Malta Chamber of SMEs, Mr Paul Abela, said that the organisation has been always very vociferous and always spoke freely in the interest of Maltese businesses and the national interest. ‘We have done this irrespective of who is in government because our interest is solely the national interest and as a result that of our members’.

A study undertaken recently with the general public has confirmed how the majority of respondents feel that the organization speaks for the national interest, showing wide appreciation for the important role the organization plays in today’s social, economic and political scenario.

Malta Chamber of SMEs CEO, Abigail Mamo, stated that Malta’s business demographic in terms of diversity of sectors operating in Malta has evolved greatly over the years. The service industry has grown exponentially and many new refined and value adding sectors have entered our economy in recent years and this is reflected in our membership base. ‘With these new sectors joining us we have also developed new services to cater for their needs. Our brand reflects the enterprises we represent and how our own organisation has grown along the years. With our new brand and further service development we are ready to take on the opportunities and challenges facing our members in 2020 and the years to come’.