SME Chamber

L’Artigianato in Fiera

 AF-L'ARTIGIANO IN FIERA is the 15th International Crafts Selling Exhibition which will be held from 4th to 12th December 2010 in Milan Fair Center. AF is a unique opportunity for both craftsmen and institution. Artisans can have a direct business (and not only, cause 3% of visitors are buyers) and institutions can reach a large public of 3 million visitors.

 

 

TOURISM, ADDING VALUE

Artigiano in Fiera offers Italian and international tourist boards a privileged platform for promoting tourism in their countries.

The opportunity, the perfect choice for Regional and Provincial Councillors for Tourism and for local Tourist Boards to give added value to an event which encompasses and promotes local traditions and culture, specialist operators and handcrafted products.

Last year all the Italian Regions and 107 different countries from across the globe participated in Artigiano in Fiera, a selling exhibition with 140,000 m2 of exhibition space.

 

THE MOST VISITED EVENT

Artigiano in Fiera which runs for 9 days has over 3 million visitors coming from North Italy and the Ticino Canton. A significant and representative catchment area making this exhibition the ideal event for penetrating the market as well as for coming into direct contact with the end consumer.

As every year a huge advertising campaign will be launched using local and national communication channels. The main channels are: billboard posters to be affixed in the major cities across the region of Lombardy and North Italy, radio and TV, flyers.

 

OPENING HOURS

  • Weekdays (9th and 10th December) from 15.00 to 22.30
  • Weekends and public holidays (4th, 5th, 7th, 8th, 11th and 12th December) from 10.00 to 22.30
  • NEW OPENING TIME: Monday 6th December opening hours are from 10.00 to 22.30

 

FREE ENTRANCE

 

Contacts

Viale Achille Papa, 30 – 20149 Milan (Italy)

Tel. +39.02.319.119.11 – Fax +39.02.319.119.20

www.artigianoinfiera.it

 

 

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