Fabian Demicoli

GRTU second Trade Fair Survey

GRTU has conducted its second
survey among the trade fair exhibitors, which are mainly represented by the
organisation. The survey focused on the general outcome of Trade Fair
operations. Businesses were asked to comment on their overall performance and
opinions.

58% of those interviewed reported a decrease in sales turnover
compared to last year. Of these, 52% claimed that they had a drop of over 20% in
their sales. Only 14% had sales improvement while 28% estimated similar
performance compared to last year.

Only 22% managed to achieve the
turnover they expected. 57% said that they actually did worse than
expected.

Meanwhile, 44% registered sales improvement during the second
week over the first week. 40% recorded the same turnover as the first week with
16% claiming a decrease.

Those who noted that visits to their stands
increased compared to last year amounted to 26% only. 45% noted a
decrease.

83% think that the dates chosen for the Trade Fair are
appropriate yet 52% are also of the opinion that minor but specialised Fairs
held throughout the year are affecting the overall performance of the general
Trade Fair.

Of particular interest, 66% think that they will participate
again in next year’s Fair with 28% still unsure. Of those who will not
participate again or still unsure, 50% admitted that they are not recuperating
costs. However, some comment that exposition in the Trade Fair is paramount if
one wants to survive competition.

 

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