Fabian Demicoli

GRTU Business Survey prior, during the festive season and followed by Christmas sales


GRTU has assessed once again the
performance of business prior, during, and followed by sales during the festive
season. This survey was carried out amongst various sectors within GRTU.

 

 

The sectors include the following;
wearing apparel (clothing & shoes), supermarkets & food stores,
electronic and IT equipment, household, automobiles, jewellers, hospitality and
leisure, wellness and beauty, pharmacy/medical and giftware.

 

Businesses surveyed were asked to
compare their sales performance for this year against 2011 resulting in the
following; 37% reported an increase on last year's sales, 40% reported a
decrease and 8% reported sales at the same level of the previous year.

 

When asked what were the positive and
negative issues affecting sales during the festive season, respondents reported
the following;

 

46% said that it was the business
tactics and incentives they introduced; 11% said  the favourable weather; 6% said that it was
the results of their sales promotion, while 3% reported that it was the opening
of a new retail outlet and the opening on Sundays that reflected this positive
outlook.

 

On the negative aspect 37% said that
they were affected by the current political instability, 17% were business
finance, 9% said that it was the lack of parking and the ongoing works, 6% said
changes in registration tax and 3% indicated that online shopping, early sales,
severe competition and stock delivery problems also affected their sales in the
negative.

 

When asked which week during the
festive season was the best week for sales, respondents replied as follows;

 

31% week beginning the 22nd,  29% week beginning 14th, 23% week beginning
the 8th Dec and 6% week beginning the 29th .

 

Amongst the most popular products
sold during this festive season were; tablets, 
gadgets and IT equipment, clothes and shoes, jewellery, perfumes,  gift packs, food and wine.

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