Fabian Demicoli

Facing the Challenges in Tourism

 GRTU urges industry to unite together with Government so that we can carry on updating out product. This is important now more than ever with the world economic crises looming on our shores.

The challenges ahead call for a better product and also a competitive price. If we look at our competing destinations they have all increased their marketing budgets and are introducing competitive packages.

England alone is more than ever focusing its advertising on internal holidays at a national level, which in turn we believe will also attract external tourism.

 

GRTU urges Government to give more funds to the Malta Tourism Authority for more competitive marketing campaigns and to be able to carry on negotiating with low cost airlines to increase routes to Malta.

Having a good marketing mix of airlines is important for Malta's tourism but Air Malta as our national carrier has in such times a greater role to play in introducing new routes and increasing the growth factors on existing ones.

We also urge Government to give Air Malta all its support at a time when all the airline industry worldwide is feeling the pinch.

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