
The European Commission is set to adopt a communication encouraging
Member States to look for ways to improve protection of small food producers
and retailers against the unfair practices of their sometimes much stronger
trading partners.
Before a food product reaches the consumer, many different
market players (producers, processors, retailers, etc.) in the supply chain add
to its quality and value. Due to developments such as increased market
concentration, there are very different levels of bargaining power in the
relations between the players in the supply chain. Whilst differences in
bargaining powers are common and legitimate in commercial relationships, these
imbalances can in some cases lead to unfair trading practices (UTPs).