Fabian Demicoli

Creditinfo launches a new brand identity

Creditinfo, a
leading service provider of credit information and risk management solutions
worldwide, have recently launched a new brand identity.

Camilleri, CEO of Creditinfo Malta:

"Our new
brand identity illustrates Creditinfo's growth and transformation over the last
couple of years. Just as our company has evolved, so too must our brand, to
reflect the impact of our innovation and the value that our products and
services bring to our ever increasing customer base.

The new
Creditinfo logo is the primary element of our identity, it is modern and bold.
The symbol "I" stands for information. Just like the Creditinfo name, the new
logo will be internationally recognised as a symbol for inspiring confidence,
in line with our company's brand promise.

second element central to our identity, is our website. In addition to our new
logo, Creditinfo Malta has also updated its online web portal. The new look
mirrors our brand: professional and straight forward. The layout is designed to
help any person find information about us or our products and services

in the spirit of Creditinfo's core values, our new branding reflects our innovative
approach and thinking. We are unafraid to venture out of our comfort zone and
introduce new ideas. At the same time, this will ensure consistency and
professionalism throughout each of our 16 offices worldwide. Each company
within the Creditinfo Group benefits from shared global experiences, knowledge
and practices, and this will be reflected in one single brand image. All
Creditinfo offices globally will transition to the new branding in the coming

addition, Creditinfo Malta has also updated its online credit reports. As part
of an ongoing process to provide the latest and most efficient data and risk
awareness products to the Maltese market place, the new enhancements will
further enable businesses and individuals to trade safely and securely both
home and abroad.

display of the online financial reports module will change as we increase the
number of financial entries. These changes may not be evident for every
company, as this depends on the type of financial statements prepared and
filed. The financial content will remain the same, but it will now be more
descriptive so that our customers will have a clearer picture of the status of
the company they are reviewing. Furthermore, the online reports will also
include the availability of information such as undecided claims.

summary, the reports will contain more information, confirming to our vision of
being at the forefront of new and innovative products and services within the
credit risk and management sector."

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