Fabian Demicoli

Consumer Behaviour in a Digital Environment

The European Parliament has published a study on "Consumer behaviour in a digital environment" commissioned from London School of Economics analysing consumer behaviour and the interaction between consumers and businesses in the digital environment.

 

 

 

 

 

 

 

The study was requested by the European Parliament's Committee on Internal Market and Consumer Protection and it involved a limited stakeholder consultation and also looked at existing literature and market developments. The study is part of an ongoing reflection in the EU institutions on how to better achieve an effective single market, particularly in the digital space. In addition, the study provides information about the extent of e-commerce in Europe and examines how sellers have adjusted their behaviour to the digital environment. The focus was on how consumers benefit from the digital environment and whether and how they change their purchasing behaviour.

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