On 11th February GRTU Deputy President Philip Fenech attended a Malta Council for Economic and Social Development (MCESD) meeting addressed by the Minister of Tourism Dr Edward Zammit Louis. During this meeting the Minister discussed the draft National Policy for Tourism for the years 2015 – 2020.
In the course the meeting, the Minister of Tourism Dr. Edward Zammit Lewis explained that tourism is the main pillar of the economy. He also mentioned that during the last years, there has been a high level of development and radical changes in this sector. This evolution has created the need to update the national policy for tourism, so that there is a better preparation
for these new challenges which can unlock better career opportunities in this sector.
When asked for comments, GRTU Deputy President Philip Fenech explained that GRTU members fall under different sectors thus at GRTU we believe that a marketing mix of tourism is essential as it effects a lot of different segments that continue to need fine tuning to create higher value added services that cater to over 1.6 million tourists. He also explained that between November and April there still is an excess capacity and the concept of cultural tourism prevails more during those months as an attraction for tourists beyond the sun and sea client.
Philip Fenech also mentioned that in the case of Malta’s National Airline it should continue to encourage different air linkages that have proven positive results by introducing the market to different nationality tourists. GRTU believes that Airmalta should focus on emerging markets rather than promoting travel destinations that are already served by our national carrier.
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