What is Audio Branding? When we
run out of the perfume we use regularly, we immediately go out to buy "our
signature smell". You can in fact associate certain perfumes with
particular individuals that regularly use their signature perfumes. The
philosophy is similar.
What
audio branding does to your brand is what a signature smell does to a person.
It's a trigger to your brain and it creates an immediate association of that
signature sound to your brand.
Custom
made audio branding is a signature piece of music, that includes slogans and
melodies which are specifically written for your brand to create an original
audio identity. It is exactly the same as creating a company logo but this time
it is an audio logo that will go hand in hand with your company logo.
The
process begins after a lot of brain storming, including getting to know the
brand, finding out what the objective is and connecting with the target
audience through music and a catchy jingle, an ear worm.
Unlike
the common perception this is quite inexpensive, in fact very accessible and
has the possibility of being covered by an incentive, which continues to lower
the cost.
Date: Tuesday 4th November
Time: 14.00 – 15.00
Venue: GRTU, Exchange Buildings, Republic Street, Valletta, VLT 1117
To see how this
works in practice check out this links below. If you recognize these tunes you
will realize how effective this can be and the potential this holds for your
company:
24 April 2026
The Malta Chamber of SMEs, in collaboration with Transport Malta, organised the second educational session...
23 April 2026
Thanks to EU funding, the Malta Chamber of SMEs organised another free specialised training session...
22 April 2026
Earlier this week, Malta Chamber of SMEs President Mr Paul Abela attended a special event...
The Malta Chamber of SMEs represents over 7,000 members from over 90 different sectors which in their majority are either small or medium sized companies, and such issues like the one we're experiencing right now, it's important to be united. Malta Chamber of SMEs offers a number of different services tailored to its members' individual requirements' and necessities. These range from general services offered to all members to more individual & bespoke services catered for specific requirements.
A membership with Malta Chamber of SMEs will guarantee that you are constantly updated and informed with different opportunities which will directly benefit your business and help you grow. It also entails you to a number of services which in their majority are free of charge and offered exclusively to its members (in their majority all free of charge).
