SME Chamber

60 seconds interview: Giada Middei – Director of Piadina Caffe Valletta

 Why did you become an entrepreneur? I became a business woman because I have always admired my father and the way he started his business and built it gradually to what it is today. I am following in his footsteps.

How have you come to choose your line of business?

I have practically grown up in the catering business since I started helping my father out in his restaurant when I was still only 12, so it was the only line of business I could ever follow.

Where did you go on your last holiday?

My last holiday was in the Castelli Romani, just outside Rome, where I go to visit my family and remind myself of the beautiful place where I have grown up.

What is your earliest memory?

My earliest memories are the family holidays in Sardegna; the ferry trip there and the lovely beach house remain impressed in my mind.

If you could chose to be someone famous who would you be and why?

Maria de Filippi, Italian TV personality who has always used her popularity to help people in need. Another example of a self-made business woman.

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